Essay on Marketing Principles

Essay on Marketing Principles Essay on Marketing Principles Programme: Business Management MODULE: MARKETING PRINCIPLES Assignment task A â€Å"The concept of the marketing mix was reportedly introduced by Neil Borden in his presidential address to the AMA in 1953. He got his idea from James Culliton, who described the business executives as somebody who combines different ingredients. The term â€Å"marketing mix† therefore referred to the mixture of elements useful in pursuing a certain market response†. (van Waterschoot, W., Van den Bulte, C. 1992) The Marketing Mix table Jaguar XF Product Streamlined wings, sculptured bonnet, sleeker headlights with LED daytime running lights. Alloy wheels. Fitted with black buttons in the centre making the car feel more up market. A stylish leather top dash which gives decent practicality. A core pop-up gear selector. Nice and sharp steering with lots of reassuring grip. A range of new range seats to choose from; whilst the drivers seat has supportive leather. 8 speed auto. 2.2 litre cylinder diesel which returns 52 miles/gallon and emits 149g/km of carbon dioxide although it’s still pretty quick! Speed 0-60 takes 8 seconds. The mid range punch makes the car great for over-taking. A quiet engine, a rarity for a diesel. Rear wheel drive. Stop start system. Downsides to the car: Only comes in automatic Has reduced rear visibility No boot space Passengers over 6 foot will struggle to sit in the back seats due to the lowered head space The fold down seats are not standard like on an Audi A6 Slightly more expensive to run and buy than it’s German rivals. Standard features: Exterior mirrors heated with electric adjustment Phosphor blue halo illumination and interior mood lighting Suede cloth and Bond grain seats with four way electric adjustment Bluetooth audio streaming Jaguar 250W sound system Jaguar smart key system with keyless start Rear parking aid (www.jaguar.com) Price  £45,600 (plus  £2,750 in kit). Additions: Black grill and highly sculptures sills -  £1,500 LED daytime running lights -  £500 Adaptive Dynamics system -  £1,250 Place Sold worldwide via: Dealerships that promote other brands of cars Internet Private one-to-one sales Exclusive Jaguar dealerships. Physical Evidence People Older gentleman looking for comfort as opposed to style and fashion. Males rather than females. Customers seeking diesel economy. Promotion Jaguar makers are firm believers that there is no car that is bad and as such has to be unique to compete effectively. tutor2u.net For further reference please watch the following promotional video: carsite.co.uk/gallery/videos/id/9170-jaguar-xf-promotional-video-2012 Mercedes-Benz E Class – Saloon Product Large boot which can be opened using a key fob. Ample leg room in back seats. Reclined back seats. Electric adjustable steering wheel. Windscreen wipers, indicators and lights all on one store. Major on-board functions are controlled by swivel wheel. Sound insulation. Rear wheel drive. Faux leather seats. Electric heated seats. Cruise control. Comes in 2 models: SE and AMG Sport. LED daytime running headlights. Start stop system allows fuel economy of 58.9 combined with carbon emissions of 128.

Free Essays on Fashion Designing

FASHION DESIGNING Fashion designing as a Career The Fashion Designer profession has recently emerged as one of the most sorts out careers among the youths. These youths have their own creative style of dressing and believe in setting a trend rather than following a trend set by others. A career in Fashion Design not only involves meeting glamorous people and interacting with rich and famous but also gives an impetus to the creative flair of the people who possess a sense of style. The major functional areas in the industry are designing garments, cutting the cloth, sewing the pieces together and finally merchandising. Popularizing and marketing of the various styles and products is done through ramp shows and fashion write-ups. The job of a fashion designer is a high profile one and exciting indeed. But another aspect of this profession is a lot of hard work that is needed to be able to reach the top of this line and stay there. It is certainly not as easy as it sounds. Fashion is a term commonly used in relation to clothes, dresses, garments, textiles, etc. There is an increase in quality textiles and materials for the fashion designers to work with. Fashion is identified today with status, acceptance and it almost implies social involvement. Bangladesh has recently come to the focus. Along with the world demand, the local market is also altering itself to rapid changes in fashion trends. Bangladesh's largest sector Garments/Textiles is recently looking for Fashion Designers and Highly skilled technical Personnel. Designing for the future Fashion Designer creates designs for almost anything, which is part of the garment of men, women, and children. Designers understanding the needs of their clients create attractive and functional garments and accessories according to the latest trends, market conditions, weather and also keeping a close watch on the fit, style, color, texture, size and material. The process of making a ... Free Essays on Fashion Designing Free Essays on Fashion Designing FASHION DESIGNING Fashion designing as a Career The Fashion Designer profession has recently emerged as one of the most sorts out careers among the youths. These youths have their own creative style of dressing and believe in setting a trend rather than following a trend set by others. A career in Fashion Design not only involves meeting glamorous people and interacting with rich and famous but also gives an impetus to the creative flair of the people who possess a sense of style. The major functional areas in the industry are designing garments, cutting the cloth, sewing the pieces together and finally merchandising. Popularizing and marketing of the various styles and products is done through ramp shows and fashion write-ups. The job of a fashion designer is a high profile one and exciting indeed. But another aspect of this profession is a lot of hard work that is needed to be able to reach the top of this line and stay there. It is certainly not as easy as it sounds. Fashion is a term commonly used in relation to clothes, dresses, garments, textiles, etc. There is an increase in quality textiles and materials for the fashion designers to work with. Fashion is identified today with status, acceptance and it almost implies social involvement. Bangladesh has recently come to the focus. Along with the world demand, the local market is also altering itself to rapid changes in fashion trends. Bangladesh's largest sector Garments/Textiles is recently looking for Fashion Designers and Highly skilled technical Personnel. Designing for the future Fashion Designer creates designs for almost anything, which is part of the garment of men, women, and children. Designers understanding the needs of their clients create attractive and functional garments and accessories according to the latest trends, market conditions, weather and also keeping a close watch on the fit, style, color, texture, size and material. The process of making a ...

Integrated management system Essay Example | Topics and Well Written Essays - 2500 words

Integrated management system - Essay Example According to Griffith (1999), an integrated management system (IMS) is ‘the organizational structure, resources and procedures used to plan, monitor and control project quality, safety and environment’. The need for an integrated management system has been felt basically because of considering the adoption of an Environment Management System (EMS) and/or an Occupational Health and Safety Management System (OH&SMS) besides a Quality Management System (QMS), as per the business and industry requirements (Stamou, 2003), as Figure 1 depicts the centre of an Integrated Management System and examples of standards through which the integration can be attained. An IMS is shown situated at the centre of the three systems, adopting common features of all the three management systems. As all standards have been securely implemented in the marketplace of different industry sectors, the certification organisations are in favour of an integrated approach wherein a company has a single management system in place in stead of many systems functioning individually showing allegiance to many standards at a time. Having independent management systems under the command of different independent management teams, according to certification agencies, is a risky proposition as each management system would take the organisation in a different direction making the focus on company objectives blurred. Only integration can solve the problem by bringing cohesiveness in the implementation of different standards (Dr. Brewer et al. 2005). An integrated management system fulfills the needs of any organisation, of any size and sector, assimilating the elements of two or more management systems into single unitary system by maintaining and following documentation, policies, procedures and processes holistically. Those organizations already into a single established management system are more prone to and